• Posted on

What Is Ube? Origin, Benefits, and How It Differs From Taro

Its colour? Completely natural. This violet comes from its flesh, never from a dye.

The short answer: Ubé (pronounced “oo-beh”) is the purple yam, a tuber native to Southeast Asia and emblematic of the Philippines, botanically known as Dioscorea alata. Its deep violet colour comes from anthocyanins, the same family of antioxidant pigments found in blueberries and blackcurrants.

Where does Ubé come from?

Grown for centuries across Southeast Asia and the Pacific, Ubé is a cornerstone of Filipino cuisine, where it flavours desserts and drinks. Its global popularity has soared in recent years — first in cooking, then in wellness, where its nutritional profile drew attention.

What Ubé contains

  • Anthocyanins: the violet pigments, studied for their antioxidant properties.
  • Vitamins and minerals: vitamin C, potassium, manganese.
  • Complex carbohydrates with a moderate glycaemic index, and fibre.

Ubé or taro: don't confuse them

The two are often mistaken for one another. Taro (Colocasia esculenta) is a different plant: its flesh is whitish flecked with purple, its flavour more neutral. Ubé (Dioscorea alata) has uniformly violet flesh and a naturally sweet, slightly vanilla-like taste. If the violet colour comes from an added colourant, it is neither — which is why the origin of the ingredient matters.

Why Matirō made it its signature ingredient

Matirō (Matiro) is the first French wellness brand to make Ubé the central active of its formulas. Ubé powder, 100% natural and colourant-free, is found in all three boosters: the Skin Booster (with 10 g of Aquacol® marine collagen peptides), the Hair Booster (90 mg of Ubé) and the Immunity Booster (100 mg of Ubé). Full compositions and exact dosages are public, on our Transparency page.

Food supplements do not replace a varied and balanced diet or a healthy lifestyle.

Leave a comment

Please note, comments must be approved before they are published

Read Also

See all THE WELLNESS JOURNAL
Slowing down the aging process. Preserve your vitality, naturally.
  • Posted on
Longevity: How to Slow Down Aging and Naturally Preserve Your Vitality
As you get older, your skin loses its natural glow, your hair becomes less dense, and you wonder: “Is this inevitable?” The answer is no. Aging isn't a linear fate. It's a process you can influence lastingly through a global, intelligent and natural approach. At Matirō, we believe true longevity is built from within. Radiant skin, strong hair, a resilient body and a serene mind aren't the result of chance, but of a coherent, refined strategy. What does longevity mean today? Longevity is no longer just about living longer. It's above all about living better: in good health, with vitality, radiance and serenity. We now talk about “healthspan” rather than simple life expectancy. Premature aging is often accelerated by chronic inflammation, oxidative stress, hormonal imbalances and nutritional deficiencies. These factors act silently on our cells, our mitochondria and our collagen, leading to fatigue, loss of radiance, weakened hair and lower energy. Fortunately, science and nature now offer us powerful tools to slow down these mechanisms. Natural levers for preserving your vitality After years of observation and follow-up, here are the fundamental pillars we recommend: Fighting inflammation and oxidative stress: Chronic inflammation (“inflammaging”) is one of the main accelerators of aging. Reducing this inner fire helps protect collagen, elastin and cellular energy. Supporting collagen production: From age 35-40 onward, natural production drops sharply. Providing high-quality marine collagen becomes a major asset for maintaining skin firmness, elasticity and radiance. Hormonal and immune balance: Stable hormones and a harmonious immune system are essential for maintaining energy and resilience. Mitochondrial protection: Our cells' “power plants” need to be nourished to prevent the deep fatigue that sets in with age. A simplified, global routine: Rather than piling up ten different products, a coherent, synergistic approach delivers visible, lasting results. The Matirō ritual for elegant, natural longevity At Matirō, we've designed a refined solution that works in depth and in synergy: the Matirō Pack. Skin Booster • Hair Booster • Immunity Booster Three exceptional formulas combined to take care of your skin, your hair and your inner balance, every day, with elegance: Skin Booster – Enriched with highly bioavailable hydrolysed marine collagen Aquacol®, it supports collagen production, improves skin firmness and density while promoting a more radiant, even complexion. It helps fight the visible signs of aging from within. Hair Booster – It strengthens the vitality, shine and density of hair, often weakened by time, stress and deficiencies. Stronger, more beautiful hair fully contributes to your radiance. Immunity Booster – It supports your natural defences, helps reduce underlying inflammation and helps preserve the body's overall balance. A harmonious immune system is the key to lasting vitality. Taken together every morning, these three supplements form a complete, simple and powerful protocol. A minimalist routine that nourishes your beauty and health from within, without unnecessary complexity. Within a few weeks, many women notice firmer, more radiant skin, more resilient hair and an overall feeling of renewed energy. The daily habits that make the difference To amplify the effects of the Matirō Pack, adopt these simple, natural habits: Favour a diet rich in antioxidants: berries, leafy greens, turmeric, green tea, oily fish, Ube. Get quality sleep (7 to 8 hours in a cool room). Move gently: a daily walk, yoga or pilates to stimulate circulation without exhausting the body. Manage your stress through breathing or sensory rituals. Protect your skin from outside aggressors while nourishing it from within. Tomorrow's beauty starts today Longevity isn't a quest for eternal youth, but for authentic, serene vitality at every stage of life. At Matirō, we support women who refuse to simply endure aging and choose instead to live it with elegance, awareness and pleasure. The Matirō Pack is our most complete answer: a global, scientific and sensory approach that respects your body and reveals your natural beauty. You don't have to choose between wellness and beauty. You can cultivate both, naturally and sustainably. Discover the Matirō Pack and give your body the longevity ritual it deserves. Your skin, your hair and your vitality will thank you with deeper radiance, more stable energy and that precious sense of serenity that truly shines from the inside out.